CHILDREN’S BOOK AUTHORS TAKE ON TRUMP
I’m a big fan of the show The Apprentice. I like watching savvy professionals market a product until they fold under the pressure and become teary-eyed morons or become so arrogant that they get fired. I dream of the show where I’ll hear Mr. Trump say: “Your task today is to market your book. You will be given the email address of the publicity director at your publisher and he/she will choose whether or not to communicate with you. You will be given no special allowance with which to launch your book campaign, but feel free to use your funds for brochures, bookmarks, and postcards. You’re expected to sell enough books to earn out your advance, gain the attention of booksellers, librarians, and teachers, and participate in book signings.”
That would be an interesting show, wouldn’t it? However, as authors, we’re not trained in marketing. Our bottom line is not a sales figure. It’s a line that says The End!
I got together with another
Want to know our 10 Secrets to Success?
- Our membership is limited to a particular type of author. In our case, it’s children’s book authors—authors who have books with major publishers with varying release dates. We include picture book authors, as well as middle grade and young adult novelists so everyone who meets us leaves with a signed book that’s suitable for them.
- We have a friendly name: The KidLit Authors Club.
- We have a cool logo and website that was designed by member Tim Young.
- We created a party brand with the tagline: Making every event a celebration of children’s books. Who doesn’t like to party? We bring balloons, give away party bags, have activities that go along with our books, and create a literary festival for the whole family.
- Not only do we sign together, but we speak at conferences, present writing workshops, Skype, and even go to schools in groups of two to four. We understand budget cuts and offer a variety of authors for about the price of one.
- We’re team players. We reach out to our independent contacts or we contact new booksellers and organizations who may be interested in hosting us.
- We readily volunteer for tasks like designing print materials, writing press releases, fielding emails.
- We split expenses.
- We communicate via a Yahoo Group.
- We stay ambitious about book promotion. Our goal is to keep our names in front of booksellers and our books in print!
Mr. Trump, the KidLit Authors Club has successfully completed our task. Give us a call.
Nancy Viau is the author of Samantha Hansen Has Rocks In Her Head and the forthcoming picture book I Can Do It! She writes from South Jersey, but will consider relocating to